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"A labour of loving typographic archaeology byt he type designer and illustrator Rian Hughes" Eye, Winter 2010/2011
Custom Lettering of the 60s & 70s is a celebration of the beautiful and stylistically diverse hand-drawn lettering that was a unique feature of headline type before the advent of Letraset and the computer. Custom lettering gave designers' imaginations full rein to develop individualistic solutions unconstrained by typographic practicalities.
This unique publication features over 4,500 examples of custom lettering - from craggy fonts that look like they're hewn from rock, to type with bullet holes, type made of rope, type on curved baselines, type with drop shadows, inlines, outlines, dramatic flourishes and feminine curlicues - it is all here!
Custom Lettering of the 60s & 70s is an essential handbook for typographers, graphic designers, art directors, design students and just about anyone interested in the art of type or seeking typographic inspiration.
Text in English, German & French.
- Sales Rank: #855504 in Books
- Brand: Brand: Fiell Publishing
- Published on: 2014-12-07
- Original language: English
- Number of items: 1
- Dimensions: 8.96" h x 1.55" w x 9.11" l, 4.32 pounds
- Binding: Paperback
- 576 pages
- Used Book in Good Condition
Review
"A labour of loving typographic archaeology by the type designer and illustrator Rian Hughes" Eye, Winter 2010/2011
About the Author
Rian Hughes is an award-winning graphic designer, illustrator, comic artist, logo designer and typographer. He studied graphic design at the London College of Printing before working for an advertising agency, 'i-D' magazine and a series of record sleeve design companies. In 1994, he founded his own studio, Device, and has since worked with a wide range of international clients in publishing, advertising, music and fashion. He has also worked extensively for the British and American comic book industries, both as artist and designer.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Typopheliacs nirvana!
By J. Darknell
Not sure why, but I'm addicted to vintage typography, a self proclaimed typoholic. I'm a big fan of the retro modern look, especially from designers like Rian Hughes and Charles S Anderson. This book serves as great inspiration for designers looking to get reference from this era. Providing a wide variety of hand lettered stylings not available anywhere else. This is NOT a clip-art book or a font reference book, there's already too many of those worthless tomes around anyways, but this book shows type in use, words and phrases artfully created by a designers of a gentler era. The hand-crafted quality of vintage type is unmistakable in every sample in the book (and that's a GOOD thing). The book itself attempts to organize the designs by style- serif, sans, script, etc. and is mostly successful, although some designs are so outrageous they defy classification, which is what makes the book so seriously fun to browse. Highly recommended to others that like retro and vintage type.
0 of 0 people found the following review helpful.
Interesting resource for 60's and 70's typefaces.
By david lincoln brooks
A big thick anthology of typefaces hand-culled from magazines and advertisements of the 1960's and 1970's. Useful to graphic artists who want to recreate that look in their work. Space-age, Beatnik, Psychedelic, late-50's Midcentury-style and others, the samples are categorized by their look and feel. Rian Hughes is British, and truthfully, many of these lettering samples look British to me... ie., many do not look "American" somehow-- rather, "riffs" on American styles then-regnant. but that's the minorest quibble I can imagine. Highly recommended.
4 of 5 people found the following review helpful.
Just your type
By Robin
If you are into type I defy you to open any page in this thick, chunky book and not be grabbed. I would guess that each page has between six and nine examples of custom lettering all sorted into an amazing number of categories. The Contents for the 60s pages have forty-four sections with many sub-divisions: Geometric Sans is further divided into another eight sections. Rian Hughes says in his Intro (rather annoyingly set in six point) that he sorted out his collection of about 10,000 type examples into a hundred definable styles.
Unlike lead set type, with its inflexibility, hand-lettering offered a chance for much more character and immediacy especially for headlines in ads and editorial. Apart from the logos and mastheads in these pages everything else is a one use bit of type and to a certain extent it shows, too. With 4500 examples perhaps a bit more selectivity would have been useful.
I thought it was interesting to compare the same categories in the 60s and 70s. The latter seem much more considered and creative than a lot of the 60s styles. Throughout the two decades designers became much more aware and appreciative of interesting typography, helped off course by the increasing range of styles offered by the graphic arts industry. Why set a headline in lead when so much more choice was available film set.
With so many examples these pages could have looked a mess but instead, despite all the different shapes, it all hangs together beautifully though I thought more color could have been used. The few spreads in color really stand out from hundreds in black only. The matt art paper and good printing gives the book that final finish.
There is another edition by Rian Hughes devoted to 40s and 50s custom lettering. Both books present an interesting cornucopia of type ideas for that next ad campaign or magazine article headline.
***LOOK INSIDE THE BOOK by clicking 'customer images' under cover.
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