Senin, 08 Maret 2010

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Legal Research, Analysis and Writing by Putman, William H. [Cengage Learning,...

  • Binding: Paperback

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Senin, 01 Maret 2010

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In Strategic Brand Management, Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include designing effective brand strategy and tactics, developing a brand value proposition, managing brand portfolios, cobranding, brand repositioning, brand extensions, brand valuation, and the legal aspects of protecting the brand. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.

  • Sales Rank: #275639 in Books
  • Published on: 2015-12-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .59" w x 7.52" l, 1.12 pounds
  • Binding: Paperback
  • 216 pages

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0 of 0 people found the following review helpful.
Very good for understand the branding core concepts
By Mauricio Vargas P
Academic book. Very good for understand the branding core concepts. The paper quality is very bad. Is the cheapest paper that I have ever seen!
The content 5 Stars. The paper 1 Star!

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Rabu, 24 Februari 2010

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  • Sales Rank: #2902561 in eBooks
  • Published on: 2016-09-26
  • Released on: 2016-09-26
  • Format: Kindle eBook

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Senin, 22 Februari 2010

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Titles in the Pocket Tutor series give practical guidance on subjects that medical students and foundation doctors need help with "on the go". Their highly affordable price represents great value for those rotating through modular courses or working on attachment. Topics reflect information needs stemming from today's integrated undergraduate & foundation courses: * Common investigations (ECG, Chest X-Ray, etc) * Clinical skills (procedures, patient examination, etc) * Important and/or complex specialties in which students receive comparatively little dedicated training (psychiatry, renal medicine) Key Points * Highly affordable price and convenient pocket size format - fits in back pocket! * Ophthalmology receives little teaching time in the medical curriculum, so students often feel ill prepared to deal with eye problems - which are invariably urgent in nature * Descriptions of common disorders enhanced by Clinical Scenarios (Patient presents with...) which help students and trainees to recognise and manage common presenting problems

  • Sales Rank: #2740824 in Books
  • Published on: 2011-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.25" h x 5.00" w x .75" l, .72 pounds
  • Binding: Paperback
  • 298 pages

About the Author
Shyamanga Borooah BSc (Hons) MBBS MRCP (UK) MRCSEd FRCOphth Honorary Registrar Mark Wright MBChB (Aberdeen) FRCSEd Consultant Ophthalmologist Baljean Dhillon BMedSci (Hons) BM BS (Nottingham) FRCSEd FRCPS (Glas) FRCOphth Honarary Professor of Ophthalmology All at Princess Alexandra Eye Pavillion, Edinburgh, UK

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Five Stars
By MD, Ph.D.
Great book

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Jumat, 19 Februari 2010

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John Ibbitson’s compelling novel tells the story of a talented young violin player who yearns to escape his rural home and discover his calling.

  • Sales Rank: #2793342 in eBooks
  • Published on: 2008-10-01
  • Released on: 2013-11-15
  • Format: Kindle eBook

Review
... a well-written coming-of-age novel ...

This novel, like Lake Muskoka, is deep. Character-driven, suspenseful, and historically accurate, it is both realistic and symbolic.

About the Author
John Ibbitson is the author of Jeremy's War 1812 and other novels. He is the Washington correspondent for The Globe and Mail. His novel The Landing won the Governor General's Literary Award in 2008. John grew up in the area depicted in the The Landing.

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Rabu, 17 Februari 2010

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The ultimate resource for making embedded systems reliable, safe, and secure

Embedded Systems Security provides:

  • A broad understanding of security principles, concerns, and technologies
  • Proven techniques for the efficient development of safe and secure embedded software
  • A study of the system architectures, operating systems and hypervisors, networking, storage, and cryptographic issues that must be considered when designing secure embedded systems
  • Nuggets of practical advice and numerous case studies throughout

Written by leading authorities in the field with 65 years of embedded security experience: one of the original developers of the world’s only Common Criteria EAL 6+ security certified software product and a lead designer of NSA certified cryptographic systems.

This book is indispensable for embedded systems and security professionals, new and experienced.

An important contribution to the understanding of the security of embedded systems. The Kleidermachers are experts in their field. As the Internet of things becomes reality, this book helps business and technology management as well as engineers understand the importance of "security from scratch." This book, with its examples and key points, can help bring more secure, robust systems to the market.

  • Dr. Joerg Borchert, Vice President, Chip Card & Security, Infineon Technologies North America Corp.; President and Chairman, Trusted Computing Group

Embedded Systems Security provides real-world examples of risk and exploitation; most importantly the book offers clear insight into methods used to counter vulnerabilities to build true, native security into technology.

  • Adriel Desautels, President and CTO, Netragard, LLC.

Security of embedded systems is more important than ever. The growth in networking is just one reason. However, many embedded systems developers have insufficient knowledge of how to achieve security in their systems. David Kleidermacher, a world-renowned expert in this field, shares in this book his knowledge and long experience with other engineers. A very important book at the right time.

  • Prof. Dr.-Ing. Matthias Sturm, Leipzig University of Applied Sciences; Chairman, Embedded World Conference steering board
  • Gain an understanding of the operating systems, microprocessors, and network security critical issues that must be considered when designing secure embedded systems
  • Contains nuggets of practical and simple advice on critical issues highlighted throughout the text
  • Short and to –the- point real case studies included to demonstrate embedded systems security in practice

  • Sales Rank: #139305 in Books
  • Published on: 2012-03-30
  • Released on: 2012-03-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .94" w x 7.50" l, 1.89 pounds
  • Binding: Paperback
  • 416 pages

Review

"The illustrations are a very strong part of this book. They are well conceived, always to the point, and in color. One interesting editorial feature is the so-called ‘Key Points,’ boxes that interrupt the text with a framed statement emphasizing a single important aspect. In addition, the book has very good bibliographical notes, which are extremely rare in this type of publication. Each chapter is followed by an extensive list of relevant citations, often with accompanying explanations…Overall, the book is very enlightening and engineers can learn a lot from it."--Computing Reviews.com, December 28, 2012 "Embedded Systems Security provides real-world examples of risk and exploitation; most importantly the book offers clear insight into methods used to counter vulnerabilities to build true, native security into technology."--Adriel Desautels, President and CTO, Netragard, LLC "Written by leading authorities on security in embedded systems (a lead designer of an NSA certified cryptographic system and a lead developer on the single highest rated software product in the Common Criteria security certification rating system), this book provides an overview of security principles, vulnerability concerns and applicable technologies. Real world examples of system weakness and exploitation illustrate the need for security in development and give practical advice for effective techniques to counteract threats. Areas addressed include data protection protocols, emerging embedded systems, networking, cryptography, system architecture, hypervisors, operating systems and storage."--Reference and Research Book News, August 2012, page 186

From the Back Cover

The ultimate resource for making embedded systems reliable, safe, and secure

Embedded Systems Security provides:

  • A broad understanding of security principles, concerns, and technologies
  • Proven techniques for the efficient development of safe and secure embedded software
  • A study of the system architectures, operating systems and hypervisors, networking, storage, and cryptographic issues that must be considered when designing secure embedded systems
  • Nuggets of practical advice and numerous case studies throughout

Written by leading authorities in the field with 65 years of embedded security experience: one of the original developers of the world’s only Common Criteria EAL 6+ security certified software product and a lead designer of NSA certified cryptographic systems.

This book is indispensable for embedded systems and security professionals, new and experienced.

An important contribution to the understanding of the security of embedded systems. The Kleidermachers are experts in their field. As the Internet of things becomes reality, this book helps business and technology management as well as engineers understand the importance of "security from scratch." This book, with its examples and key points, can help bring more secure, robust systems to the market.

  • Dr. Joerg Borchert, Vice President, Chip Card & Security, Infineon Technologies North America Corp.; President and Chairman, Trusted Computing Group

Embedded Systems Security provides real-world examples of risk and exploitation; most importantly the book offers clear insight into methods used to counter vulnerabilities to build true, native security into technology.

  • Adriel Desautels, President and CTO, Netragard, LLC.

Security of embedded systems is more important than ever. The growth in networking is just one reason. However, many embedded systems developers have insufficient knowledge of how to achieve security in their systems. David Kleidermacher, a world-renowned expert in this field, shares in this book his knowledge and long experience with other engineers. A very important book at the right time.

  • Prof. Dr.-Ing. Matthias Sturm, Leipzig University of Applied Sciences; Chairman, Embedded World Conference steering board

About the Author
David Kleidermacher is Chief Technology Officer at Green Hills Software where he is responsible for technology strategy, platform planning, and solutions design. Kleidermacher is a leading authority in systems software and security, including secure operating systems and virtualization technology. Kleidermacher is one of the original authors of INTEGRITY, the first and only operating system technology certified to EAL 6+ High Robustness, the highest Common Criteria security level ever achieved for a software product. Kleidermacher earned his bachelor of science in computer science from Cornell University and has been the world’s most prolific writer and speaker on embedded systems security over the past decade. He has been with Green Hills Software since 1991.

Mike Kleidermacher is a retired electrical engineer whose 45 year career was dedicated to the design, implementation, and strategic evolution of secure embedded communications devices. Mike held various positions, including program manager, technical director, and chief engineer, within GE Aerospace, Lockheed Martin, and L-3 Communications and specialized in hardware and systems engineering for Type-1 NSA certified communications systems. With his countless contributions to innovative products such as the Army’s Mobile Subscriber Equipment, Ricebird crypto chip, Talon network encryptor, and Guardian secure smartphone, Mike is a legend in the United States INFOSEC/COMSEC communities. Mike holds a Top Secret / SCI U.S. government clearance and numerous patents related to the design and implementation of embedded security hardware. Mike received his master of science in electrical engineering from the University of Pennsylvania.

Mike Kleidermacher is a retired electrical engineer whose 45 year career was dedicated to the design, implementation, and strategic evolution of secure embedded communications devices. Mike held various positions, including program manager, technical director, and chief engineer, within GE Aerospace, Lockheed Martin, and L-3 Communications and specialized in hardware and systems engineering for Type-1 NSA certified communications systems. With his countless contributions to innovative products such as the Army’s Mobile Subscriber Equipment, Ricebird crypto chip, Talon network encryptor, and Guardian secure smartphone, Mike is a legend in the United States INFOSEC/COMSEC communities. Mike holds a Top Secret / SCI U.S. government clearance and numerous patents related to the design and implementation of embedded security hardware. Mike received his master of science in electrical engineering from the University of Pennsylvania.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Nice read in chapters 4 and 5
By Shahzad Aslam-Mir
The second half of the book dealing with pure cryptographic topics seems to have been written in a different style which made the book very attractive as a read - very informative and educational and so a great set of chapters to read (Chapters 4 and 5). The book is worth the purchase for those chapters alone. Chapters 1-3 had good parts and bad parts, there was some good educational material in there but it was really spoilt by stabs at competing vendors needlessly. Honestly Id rather not have read those parts because they had less to do with the technical and more to do with marketing and competitive advertising in them. In summary Id would buy the book for chapters 4 and 5.There is a very minor nit in that when I read the book in the amazon previewer it was in color - the actual book in paper form is rather less than flattering black and white with grey scale which really ruins the reading experience. I do like the illustrations and they were done with some obvious love and care and are worth looking at during the reading experience in color - they enhance the experience in my humble opinion.

6 of 7 people found the following review helpful.
Excellent Job!
By CM
I have been designing and implementing security products for about 7+ years now (embedded systems for 12yrs) to "high assurance" standards and I have to say these authors have done a great job with this book. I usually don't like to buy books that have not been heavily rated yet, but with security books you don't want a 10 year old book (unless maybe it is cryptography!) if you want something that is relevant. That is why I am taking the time to rate this book. I encourage anyone considering this book to buy it right now. The issues and technologies are relevant and the authors have done a great job putting this together. I am very experienced in this area, but I think it is a pretty easy read... that being said I have only got through the first three chapters so far so I will update this if I change my mind!

UPDATE: I finished this book about a week ago and I still recommend it. However I will say it is a bit slanted toward Green Hills... probably has to do with the author's close relationship with them! (I'll let you look it up). So read with that in mind. You see a similar slant/sales job in the model driven design (MDD) section that was written by another person with a company that sells a tool for MDD. I would say read the content and get out the security concepts without taking too much stock in how it may reflect on a competiting vendor products.

I also want to add that as far as the "Embedded Cryptography" section of the book... it is nice to have in the book but if you want to learn about cryptography there are much better sources out there. This book isn't meant to just be a source for crypto so it makes sense but just want to make the readers aware. Some suggestions for a starter book that is "Applied Cryptography" by Schenier. Another great book that includes the mathematical basis is "Understanding Cryptorgraphy" by Paar and Pelzl. The nice thing about "Understanding Cryptorgraphy" is it doesn't require you to delve into the math but makes it available. So it is suitable for a novice and the experienced. There are also follow on books like "Practical Cryptography" by Ferguson and Scheneir that are really good, but I would suggest reading this one after one of the other two mentioned above. If you like a bit of history (which I don't generally, but really liked this book anyway) I also suggest "The Code Book" which is different from the former two in that it reads more like a story of crypto and its evolution with interesting insight on how ciphers have been broken and how new ciphers have been developed as opposed to just a focus on explanation of modern types of ciphers and specific cipher algorithms. Another book by Kahn call "The Codebreakers" has a lot of crypto history but the book is HUGE and, in my opinion, boring. I didn't get too far into "The Codebreakers" before I gave it away!

3 of 3 people found the following review helpful.
A Comprehensive Snapshot
By The T
Having developed secure embedded systems for 25 years, I am familiar with most of the topics covered in this book. And yet, I learned a variety of new concepts. From microkernels to cryptographic certification, from automotive applications to Android development, its breadth of coverage and depth of references makes Embedded Systems Security a fully comprehensive guide for state-of-the-art embedded security techniques and tools. Acquisition managers of embedded systems, whether they develop military radio networks or web-enabled coffee makers, should read this book before setting strategy, requirements or budgets. As the ubiquity of the "web of things" relentlessly increases, we must institutionalize these concepts and commit to rigorously implementing them if we want to evolve a more secure society. This book provides a comprehensive look at the security techniques and tools already available for developing the next generation of secure and reliable products and services.

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[(Go for the Goal )] [Author: Mia Hamm] [Jan-2001], by Mia Hamm

  • Published on: 2001-01-01
  • Binding: Paperback

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